When you’re ready to invest in a conversion copywriter to increase your revenue and capture more qualified leads, it’s essential to make sure you’re partnering with the right person. 

After learning about the red flags to avoid in the previous post, you now have a clearer idea of what to watch out for. But knowing what to avoid is just half the battle.

Today, we’ll dive into the key questions you should ask a potential copywriter before deciding to work together. These questions are designed to help you assess their expertise, approach, and whether they’re truly the right fit for your business.

By asking the right questions upfront, you can be confident you’re making a well-informed decision and setting the stage for a successful collaboration.

Here’s a list of questions designed to uncover any future pitfalls and help you determine if this is the right person to work with:

1. Can you describe your research process in detail?

• This question helps determine if the copywriter will take the time to understand your business and audience clearly and thoroughly.

2. How will you gather information about my target audience?

• This ensures the copywriter plans to engage directly with your audience {your past clients and/or ideal customers}, which is crucial for crafting effective copy.

3. How do you tailor your writing to reflect a brand’s unique voice?

• This checks whether the copywriter can adapt their style to suit your brand and not just reuse generic content.

4. What is your typical turnaround time for a project like mine, and how do you handle revisions?

• This will help you determine whether their timeline is realistic and if they’re open to feedback and making necessary adjustments.

5. What ethical standards guide your copywriting practices?

• It’s important that a copywriter’s methods align with your brand's values, especially regarding transparency and honesty in marketing.

6. Could you share references from past clients or testimonials?

• Verifying references can provide insights into the copywriter’s reliability and effectiveness.

7. What are the key performance indicators (KPIs) you focus on when writing copy, and how do you measure success?

• Understanding what metrics the copywriter prioritizes can tell you a lot about their focus and effectiveness.

And, here’s my #1 piece of advice to you: Don’t be afraid to ask questions! {Or any other questions that comes to mind}

This is your business, and you need to find a copywriter who is a right fit for you. A copywriter becomes part of your team. So, be picky. Choose a copywriter who will enhance what you’re already doing and strategically partner with you to bring your business to the next level.

If you’re ready to partner with a copywriter for your next launch, website copy revamp, or email sequence?

If the answer is YES, Let's chat! I'll show you how conversion copywriting can transform your business and take it to the next level.

I offer a 30-minute Complimentary Copy Consultation!  Don’t hesitate to reach out, schedule a time to chat, and discuss whether or not you’re ready to invest in high-converting copy for your business.

To Your Success,

Gina, your “Go-to” Expert Conversion Copywriter