Your message should sound like the caliber of the business you’ve built.
I help established business owners clarify their message and turn it into website or sales page copy that supports better-fit inquiries, stronger trust, and more confident buying decisions.
✓ Their business has grown, but their website, sales page, or offer messaging still sounds like an earlier version of their work.
✓ They're attracting interest, but not always from the level of client they want to work with.
✓ They're spending too much time explaining their value on sales calls because their messaging isn't answering the questions buyers need answered before they're ready to move forward.
Most of my clients come to me when…
✓ They've tried tweaking the words themselves, but something still feels off, patched together, or not quite strong enough.
✓ They know their offers deliver exceptional results, but their copy isn't communicating the depth, value, or caliber of what they actually do—it’s actually underselling it!
✓ They're wondering whether the problem is the copy itself...or the message underneath it.
Not every business needs the same kind of support.
Some businesses need to clarify and recalibrate their messaging before they rewrite the copy. Some already have a strong message and are ready for professionally written website or sales page copy.
Others simply need an experienced outside perspective to identify what's working, what's weakening trust, and what to improve first.
Rather than fitting every client into the same process, I help you determine the right place to begin, so your messaging and copy reflect the caliber of the business you've built.
The right solution starts with the right diagnosis.
Sometimes the problem is the message. Sometimes it's the copy. Sometimes it's both. My job isn't to recommend more than you need. It's to help you identify the right next step.
Let's start by identifying what your business needs most.
THE MESSAGE RECALIBRATION™
For businesses that have outgrown their messaging & need to recalibrate it to the level and caliber they operate at now.
DONE-FOR-YOU HIGH-CONVERTING COPY
For businesses that need professionally written persuasive website or sales page copy.
For businesses that need focused direction & expert feedback on one page.
STRATEGIC COPY AUDITS
HERE’S HOW WE CAN WORK TOGETHER.
THE MESSAGE RECALIBRATION™
Starting at $1,897
WHEN YOUR BUSINESS HAS EVOLVED, BUT YOUR MESSAGING HASN’T.
The Message Recalibration is a strategic diagnosis of what your current message is communicating, where it’s creating friction, and what your buyers need to understand before you invest in rewriting the copy.
This includes: a strategic intake questionnaire, a 60-minute Recalibration call, review of two core messaging assets (ex., your homepage or offer page), a written Message Recalibration Report and priority roadmap, and a 75-minute private debrief call.
THIS IS YOUR STRATEGY TO USE.
Afterward, you can:
✓ Implement the recommendations yourself.
✓ Share them with your copywriter or marketing team.
✓ Partner with me for done-for-you website or sales page copy.
DONE-FOR-YOU HIGH-CONVERTING COPY
Starting at $2,197
WHEN YOUR MESSAGE IS CLEAR, BUT YOUR COPY NEEDS TO CATCH UP.
Once your messaging is clear, your copy should communicate the value of your expertise with confidence and make it easier for the right buyers to say yes.
Whether you need a complete website or a high-converting sales page, every project is built on strategy and in-depth research—I will interview up to 3 of your happiest customers or clients.
WHICH PROJECT FITS YOUR GOALS?
Website Copy - Starts at $2,197
For businesses that need a high-converting website that reflects the caliber of their work and guides visitors toward becoming clients.
Sales Page Copy - Starts at $3,497
For businesses launching or refining an offer that needs persuasive, strategically written copy to convert qualified buyers.
A STRATEGIC COPY AUDIT
Starting at $497
WHEN ONE PAGE NEEDS STRATEGIC IMPROVEMENT AND NOT A COMPLETE REWRITE.
Sometimes you don't need new messaging or a complete rewrite.
You simply want experienced eyes on a page to identify what's working, what's weakening trust, and where a few strategic improvements could make the biggest impact. This will help you identify what gaps are causing your target audience to leave your website without purchasing or booking a discovery call with you.
This includes: a detailed review of one or more pages of copy, strategic recommendations to strengthen messaging, improve clarity and conversion, and a personalized action plan you can implement yourself. You’ll receive a video audit of your pages and a checklist of recommendations.
Listen to What Business Owners Like You Are Saying…
GINA HELPED US WITH OUR NEW GUT HEALTH PROGRAM!
“Gina helped us develop the copy for our new gut health coaching program called Balance Gut Coaching. Gina was great to work with. She was punctual, very organized, and super easy to communicate with. We had a couple of rounds of edits that needed to be done. And when she was done, she even provided us with text files containing everything we had talked about. She was great, and I highly recommend her services.”
- Meg W., Registered Dietitian and creator of the Balanced Gut Solution
I WAS IMPRESSED WITH GINA’S PROCESS…
“I hired Gina to write my About page for my website. As a systems person, I was impressed with Gina's process. She made it so easy. For those who are questioning the investment, one of my favorite sayings is that time is money. If you've been working on or thinking about writing the copy for your About page for more than two weeks, it's time to work with Gina!”
- Kathy S., Systems Expert and Productivity Specialist
GINA GAVE ME SUCH AN AMAZING STARTING POINT!
“I hired Gina for a one-hour strategy session, and I cannot believe the value that I received in just one hour. This was such an amazing starting point and put all of the thoughts that I had about my business into something that was very concise and useful. If you are wondering how to put the right words together to let your clients know what it is that you do, I cannot recommend a messaging strategy session more. It really was worth it.”
- Shannon B., Award-Winning Educator and creator of Your Best Course Experience
Want a deeper look at what it’s like to work together?
Hear directly from business podcast strategist, Jan Ditchfield, on her podcast, The Business of Good, where she shares why she decided to stop writing her own sales copy—and what changed after working with Gina.
FEATURED RESOURCE
Does Your Copy Match the Caliber of Your Business?
A 10-minute self-assessment designed to help established business find out whether their website and sales pages are underselling the level of work they deliver.
Download The Copy Caliber Checklist today and identify the messaging gaps that may be keeping your business from attracting the clients it's ready for.