S2 EP #34: 10 Red Flags to Watch for When Hiring a Conversion Copywriter
Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for.
In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to shady tactics and rushed timelines, I’ll help you vet your next partner with clarity and confidence, so your messaging actually sounds like you and converts like it should.
Whether you're preparing to outsource your copy or wondering if the last person you worked with missed the mark, this episode is packed with insights to help you make the right choice next time.
In this episode, you’ll learn:
The one research step too many copywriters skip (and why that’s a big red flag)
Why client interviews are the most overlooked but powerful tool in ethical copywriting
What a “pretty portfolio” can hide—and how to spot recycled messaging
How to tell if someone’s selling strategy—or just words
The difference between persuasive sales copy and manipulative tactics (and why it matters)
If you’ve ever been burned by a bad hire, or if you’re ready to find a copywriter who actually gets your voice and your vision, this is your guide to hiring with confidence and clarity.
Listen now and protect your next project from costly messaging mistakes.
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3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
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To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
