S2 EP #35: Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer
You’ve got a great program, a strong offer, and a decent sales page… but something’s still not clicking.
Before you blame the copy, ask yourself this:
Are you actually using the words your customers and clients are saying?
In this episode of 7-Figure Copy, I’m joined by course strategist Shannon Boyer for a behind-the-scenes conversation about how to build a sales page that writes itself—because your program delivers results people can’t stop talking about.
We dive into how feedback and well-crafted testimonials can completely transform your messaging, your confidence, and your conversions.
In this episode, we talk about:
The connection between course design and sales copy that most business owners miss
Why your best testimonials start before the sales page is even written
How to ask better questions so your testimonials go beyond “She’s amazing!”
What to do with tough or surprising feedback—and how to turn it into messaging gold
The role of transparency, real results, and ethical persuasion in selling your offer
If your program is good—but your sales page isn’t converting—this episode shows you how to close the gap with stories and feedback you already have.
Tune in now and learn how to turn what your customers and clients say into copy that sells.
Learn more about our guest expert, Shannon Boyer, here, and listen to Shanon's podcast, The Art of Online Course Creation, today!
If you’re tired of DIYing your way through course creation and want to finally build something you're proud to sell, check out Shannon's membership at The Build Lab.
Shannon's giving you her free resource: The 7 Things All Courses Must Have to Max Student Referrals
>>> Want to see examples of offers that convert—and the copy that sells them?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
It’s a one-time investment to unlock the vault—and the clarity that comes with it.
🔐 The YES Vault – Unlock It Here
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
