S2 EP #24: 4 Silent Sales Killers Lurking in Your Copy
In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions.
These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service.
Whether you’re scaling to seven figures or launching a new offer, this is the copy audit you didn’t know you needed.
Here’s what you’ll learn in today’s episode:
Why “playing it safe” in your copy could be the riskiest move of all
A common trap that business owners fall into that keeps people from seeing how their offer can truly help them.
What matters most when it comes to your sales page flow
The #1 trust-building shift that gets premium buyers to lean in instead of tuning out
What to say instead of “my program,” “my method,” or “work with me”—especially in a trust recession
If you’re writing your own copy or hiring someone to do it, this episode will help you spot what’s missing—and how to fix it.
>>> Want to actually SEE examples of high-converting copy and how you can fix yours?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 short, strategy-packed videos:
What Outdated Copy Sounds Like—And What to Say Instead
The 4 Sales Page Elements You Can’t Afford to Get Wrong
From Good to Irresistible: What Makes Premium Clients Say YES
Downloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
