S2 EP #23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White
You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out.
In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover.
We’re zeroing in on the headline and subheadline of her mindset-focused program Positive Intelligence—and you’ll hear the exact before-and-after versions I recommended to boost clarity, relevance, and connection.
Here’s what you’ll learn in today’s episode:
Why conceptual copy sounds smart—but doesn’t always sell
The 3 questions your headline must answer to hook the right reader
How to name the transformation your audience actually wants (without getting wordy)
The difference between clever vs. clear—and why “catchy” isn’t always compelling
A simple before/after copy swap that makes your headline easier to say yes to
We also talk about Lindsay’s expertise in mindset and leadership—and how emotional clarity can lead to better business results (and better messaging).
If you’ve ever questioned whether your sales page is making people stay or leave, this episode will help you see why your target audience may be bolting for the door within the first 5 seconds—and how to fix it fast.
>>> Want to actually SEE examples of high-converting copy and how you can fix yours?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
It’s a one-time investment to unlock the vault—and the clarity that comes with it.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
