S2 EP #20: If Your Products & Services Aren’t Selling, Start Here
You’re doing the work. Your offer is strong. Your audience is growing.
But something still isn’t clicking—and sales feel harder than they should.
In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs about copywriting and messaging that sound strategic—but are actually sabotaging your ability to sell your course, product, or service.
If you’ve ever thought, “Maybe I’m the problem,” this episode will help you see what’s really going on—and how to fix it.
Here’s what you’ll learn in today’s episode:
Why your “amazing offer” isn’t enough—and what your copy needs to do instead
The myth that keeps you stuck listing features instead of creating connection
Why avoiding “salesy” language might actually be killing your conversions
How being too close to your business makes writing your own sales page 10x harder
A simple mindset reframe that will help you delegate your messaging with confidence
Whether you're launching a new offer, updating your sales page, or trying to write about your services, this episode will show you where your copy might be falling short—and what to do instead.
>>> Want to see what great messaging actually looks like?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 clarity-boosting videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable notes and takeaways from today’s episode
New resources added after each episode to help you optimize every part of your launch copy
It’s a one-time investment to unlock the vault—and the clarity that comes with it.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
