S2 EP #21: Landing Page or Sales Page—Which One Do You Need?
If your sales page isn’t converting like it should… it might not be a sales page at all.
One of the most common mistakes I see in online business is using the wrong page for the job.
Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote your latest offer—confusing a landing page with a sales page can quietly sabotage your results.
In this episode of 7-Figure Copy, I’ll walk you through the key differences between these two essential tools and how to match your page strategy to the size of the decision you’re asking your audience to make.
Here’s what you’ll learn in today’s episode:
Why a landing page is like a handshake and a sales page is like a full conversation
When you don’t need a full sales page (even if you’re a pro!)
3 real-world examples of great landing pages for freebies and lead magnets
What a premium buyer needs to feel confident investing in your course, offer, or service
Why skipping the sales page strategy makes your copy—and your audience—work too hard
Whether you’re prepping for your next launch or wondering why your last one fell flat, this episode will help you make sure the page you’re using fits the goal you’re going after.
>>> Not sure if your page is doing its job?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
It’s a one-time investment to unlock the vault—and the clarity that comes with it.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
