S2 EP #32: The Costly Mistake of Skipping a Section on Your Sales Page

If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer.

Here’s what you need to know: every section on your sales page serves a purpose.

And skipping just one (even unintentionally) can be the reason people don’t buy.

In this special Q&A episode of 7-Figure Copy, I’m answering real listener questions about sales pages, conversion copy, and what you need to sell your offer—whether it’s a course, product, or $7 digital download.


Tune in to learn:

  • What actually goes on a sales page—and why each section matters

  • Why missing THIS sales page section can silently kill conversions

  • Why talking about yourself isn't the problem—it's how you're doing it

  • The difference between “regular” copy and conversion copy (and how that shift boosts sales)

  • When to use a checkout page vs. a full sales page (especially for low-ticket offers)

Whether you’re building a sales page from scratch—or wondering why the one you’ve got isn’t converting—this episode will show you what to fix and what to keep.


Don’t let a missing section cost you the sale. Listen in and find out how to make every part of your page count.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?


Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

  • 3 short, strategy-packed videos:
    • What Outdated Copy Sounds Like—And What to Say Instead
    • The 4 Sales Page Elements You Can’t Afford to Get Wrong
    • From Good to Irresistible: What Makes Premium Clients Say YES

  • Downloadable episode notes and takeaways

It’s a one-time investment to unlock the vault—and the clarity that comes with it.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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S2 EP #33: Not All Copywriters Are Created Equal—Here’s How to Pick the Right One

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S2 EP #31: Behind the Copy: How Kelly Leardon’s Sales Page Fueled 3+ Five-Figure Launches