S2 EP #36: Why Your Sales Page Feels “Too Long” and Why That’s a Good Thing
You finally invested in a professionally written, strategic sales page.
You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer.
Suddenly, the feedback rolls in:
“It’s too long.”
“Too emotional.”
“Not sure who this is for.”
And just like that—you’re second-guessing everything.
In the Season 2 finale of 7-Figure Copy, I’m here to tell you: Your sales page isn’t too long. It’s doing exactly what it needs to do.
In this episode, we’re breaking down why long-form copy is strategic, not excessive—and why your sales page should speak to your potential clients, not your peers.
In this episode, you’ll learn:
Why long sales pages are designed that way on purpose
The real reason your web designer says it’s “too much” (and why they’re probably wrong)
How asking for too many opinions can quietly weaken your message
Why your sales page should be written for buyers—not business friends
What your audience actually needs to see, feel, and understand before they say YES
If you’ve ever worried your sales page is too long, this episode will help you reframe that belief and walk into your next launch with copy that feels aligned, strategic, and designed to convert.
Listen now—and close out Season 2 with clarity and confidence.
>>> Want to see examples of offers that convert—and the copy that sells them?
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Inside, you’ll get instant access to:
3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
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To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
