S2 EP #30: Is it an Offer Problem or a Copy Problem?
You’ve done everything right—crafted a great offer, posted on social media, emailed your list… maybe even ran some ads. But the sales? They’re just not happening.
Before you scrap your entire launch or burn it all down, pause. Because it might not be your offer that’s the problem.
It might be your copy, your audience, or the way the whole thing is being positioned.
In this episode of 7-Figure Copy, I’ll help you figure out what’s actually going wrong—so you stop spinning your wheels and start seeing real results from your sales page, emails, and launch content.
In this episode, you’ll learn how to:
Troubleshoot whether it’s your offer, messaging, or audience that’s off
Spot common copy mistakes that confuse or undersell your value
Know when your sales page needs edits—or when your offer needs reworking
Identify emotional disconnects between what you're saying and what your buyer needs to hear
Reposition your offer so it clearly solves a top-of-mind, high-value problem
If you’re launching a course, service, or product and something’s not clicking, this episode is your guide to figuring out what to fix—so your next round actually converts.
>>> Want to actually SEE examples of high-converting copy and how you can fix yours?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
It’s a one-time investment to unlock the vault—and the clarity that comes with it.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
