S2 EP #29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes.
In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what her program includes and why it matters. If you’ve ever struggled to communicate the value of your offer (beyond listing out features), this conversation will show you exactly how to make the shift.
We also dive into:
Why describing deliverables isn’t enough—and what to write instead
Where to place your “About Me” section so it builds trust before your buyer decides
How Shannon builds a thriving business without burning out (including one surprising daily habit)
A powerful mindset tip from her book Start Your Second Act that helps entrepreneurs navigate big pivots with confidence
Tune in to learn how to clearly and strategically highlight your value so your sales page compels visitors to say YES!
Learn more about people business coach Shannon Russell here, and listen to her podcast Second Act Success!
Purchase the book Start Your Second Act: How to Change Careers, Launch a Business, & Create Your Best Life written by Shannon Russell.
>>> Want to actually SEE examples of high-converting copy and how you can fix yours?
Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault
Inside, you’ll get instant access to:
3 short, strategy-packed videos:
• What Outdated Copy Sounds Like—And What to Say Instead
• The 4 Sales Page Elements You Can’t Afford to Get Wrong
• From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways
New bonus resources added weekly throughout Season 2
It’s a one-time investment to unlock the vault—and the clarity that comes with it.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.
